The redesign was to update the equipment because it matched the color of the uniform of the Dutch club Sparta Rotterdam, and clothing for away matches did not exist at that time. The logo changed when the team first earned the Eerste Klasse title and moved to the top division. The designers painted 11 new lines on the new Ajax emblem, symbolizing the number of players in the team on the field. The drawing was simplified, and one new feature was added, emphasizing that it is a football club. It had existed for 65 years, but then it was time to change the emblem. Over the years, the Ajax logo had been becoming more and more recognizable. The image was placed on a porcelain plate, and officially the change of the logo was announced in the newspaper of the club news on September 20, 1928. A drawing of the Ajax character’s head was placed in the circle, and the inscription was applied to the left, and on the right, they recalled the typical club colors. From the former logo, there was only a round form and the inscription with the name of the team. The team had been performing with this logo for nine years, but at the celebration of the 25th anniversary, the team’s executives decided on a radical step and changed the Ajax logo completely.

Accordingly, the Ajax logo experienced some color changes. The footballers played in a form with vertical red and white stripes and black shorts.Įleven years later, designers added a legendary vertical wide red-colored strip on a T-shirt and painted the shorts in white. The Ajax logo contained the image of Ajax’s football player, placed in a circle, and words understandable to everyone – where the club comes from and how it is called.

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